Owner and founder of Petsfavorit is Joost de Bruijn. He lives with his wife Evelien in Amsterdam. Sadly the third member of our family, K9 Sarah passed away last October at the age of 17.

With a legal background he ended up in the pet trade in 2004. Joost has held several (international) commercial positions with different in pet products companies before he founded Petsfavorit in 2015. The pet companies Joost worked for are Ferplast SpA (Italy), Karlie Heimtierbedarf GmbH (Germany) and Aller Petfood S/A (Denmark).


I strongly believe the pet sector to be one of the most rewarding environments to work in because we deal in emotion. Pets are becoming more and more part of our families. And we see a growing desire to treat our pet friends even better than we treat ourselves. A trend that will continue even stronger with the millennial generation.

Being part of this development and being able to contribute to a better wellbeing of pets is what drives me and makes me happy.